Over the years, Darlie has built their way into becoming a household brand in Singapore. To promote its latest product (All Shiny Multi-Care White), many marketing initiatives were positioned in Watson’s, Guardian and many other convenience stores.
But Darlie takes marketing very seriously, and didn’t just stop there. (That’s probably how they became one of the leading toothpaste brands) In order to let their shiny new product stand out more prominently in the consumer market, we collaborated with Darlie and launched a full-scale SMS campaign aimed at creating high market awareness for the (All Shiny Multi-Care White) range of toothpaste.
Not only did this initiative succeed in driving a huge amount of sales, the SMS campaigns automated the process of collecting vital marketing data.