Zespri’s goal was to establish a strong association between their brand and the Kiwi fruit – just as we associate Oranges with Sunkist and Coffee with Nescafe.
WE accepted the Challenge! – To launch an awareness building SMS Campaign in more than 1000 convenient stores. Establishing a strong association between Zespri’s brand and their product.
SmsDome also provided the back-end support, (contacting of winners and facilitated redemption services).