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SingPost Marketing Service

SingPost Advertising for Business

With SingPost, you can advertise your business to over 1.3 million local Singaporean households with direct mail.

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Advertising with SingPost

Admail is a mail drop service that delivers your marketing and promotional messages direct to households in Singapore.

This marketing strategy allows you to bring your products and services to consumers island-wide via direct mail. Your advertisements will be delivered in full-color printouts.

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SingPost has 2 delivery methods:

1. Admail

Admail is unaddressed direct mail delivered directly into residential letterboxes without personal names.

Key characteristics
• Delivered without envelopes
• No personal names required
• Suitable for mass outreach and awareness campaigns
• Can be targeted by postal sector and dwelling type

Admail is often used for promotions, product launches, new outlet announcements, and lead generation campaigns that require scale.

2. HomeDirect

HomeDirect is semi-addressed direct mail delivered in envelopes and addressed to “The Resident”.

Key characteristics
• Delivered in envelopes
• Addressed to households rather than individuals
• Allows more precise residential targeting
• Suitable for condominium, landed property, or specific building outreach

HomeDirect is commonly used when message presentation and perceived relevance are important

Enquire for Details below

Target Key Sectors or Dwelling Types

 

  1. By Sector
  • Sector is the first 2 digits of our 6 digit postal code.
  • eg: 520865 (52 is the sector code)
  • You can select multiple sectors to blast.
  1. By Dwelling type:
  • HDB
  • Condo / Private / Landed properties
    (Only available for SingPost)
  • Commercial buildings
Tell us your Target Sectors

SUBMIT YOUR REQUIREMENTS BELOW

    Your Name*

    Your Company*

    Industry*

    Your Email*

    Your Contact*

    Additional details: Target demographic/district/etc (optional):

    By submitting this form, you hereby agree to give your consent to SmsDome Pte Ltd to process your personal data for the purpose of tending to your request or enquiry. Your information will never be sold, rented or forwarded to any third parties. It is part of our Data Protection Policy, and the personal data you provide to us will only be used through permissions explicitly granted by you under our terms of services.

    Frequently Asked Questions

    Q: How long does Admail flyer distribution take?

    • Peak-period distribution time: 10 working days
    • Non-peak-period distribution time: 5 working days

    Q: How long does HomeDirect flyer distribution take?

    • Peak-period distribution time: 5 working days
    • Non-peak-period distribution time: 3 working days

    Q: Are SingPost Admail rates expected to change

    • SingPost reviews its postal services and pricing from time to time. While no formal update has been issued for Admail at the moment, rates and conditions may be revised. Early booking helps secure campaigns under current arrangements.

    Q: What information is required to confirm an Admail or HomeDirect campaign

    To proceed, the following are required:

    • Targeting scope and quantity
    • Artwork file in print-ready format
    • Preferred distribution window

    Final timelines are confirmed after artwork approval and booking confirmation.